ChatGPT
Purchasing questions and supplier shortlists
TECHNOLOGY & METHODOLOGYBring your brand strengths
Bring your brand strengths
into the buyer’s decision.
Connect brand facts, purchasing questions, content and evidence to build a GEO foundation that improves over time.
Explore the technology ↓Explore ten advantages ↗THE GEO WORKFLOW
01Brand facts
02Buyer questions
03Content & evidence
04Monitor & improve
Keep content and evidence current · Track platform performance over time
FOUR LAYERS · THREE TYPES OF EVIDENCE
Four layers. Three complementary types of evidence.
The technical layer organizes facts, the trust layer connects sources, the content layer answers purchasing questions, and the industry layer reflects real decisions.
First-party evidence · Company factsThird-party evidence · External experienceAuthoritative evidence · Professional validation
Explore the methodology →FROM PRINCIPLE TO EXECUTION
Six core disciplines. One continuous improvement process.
01 / CAPABILITY
Four-Layer, Three-Evidence Methodology
Organize what your business can deliver—and why buyers should choose it—into searchable, verifiable content.
Explore principles & implementation →02 / CAPABILITYHVQ / SVQ Question Engineering
Turn buyer roles, product applications and target markets into a prioritized map of purchasing questions.
Explore principles & implementation →03 / CAPABILITYBrand Trust & Evidence
Connect specifications, certifications, project experience and public sources so buyers can verify your claims.
Explore principles & implementation →04 / CAPABILITYBrand Facts & Entity Architecture
Create a consistent source for names, products, capabilities and qualifications across languages and channels.
Explore principles & implementation →05 / CAPABILITYGEO Content Engineering
Connect product, application, comparison, FAQ and evidence pages around purchasing questions to create content assets you can keep improving.
Explore principles & implementation →06 / CAPABILITYAI Visibility & Continuous Monitoring
Use a stable question sample to record answers, brand mentions and citations—and compare changes over time.
Explore principles & implementation →PLATFORM COVERAGE
Six platforms. Separate records and reviews.
Gemini
Brand facts and application context
Google AI Overviews
Source citations in search answers
Google AI Mode
Complex comparisons and multi-turn purchasing questions
Claude
Technical content and brand descriptions
Grok
Public sources and brand information
A REAL BUYER QUESTIONStart with a purchasing question.
Start with a purchasing question.
See what your content needs to answer.
This example illustrates question planning, not a live AI recommendation.
Explore HVQ question engineering →BUYER PROMPT / EXAMPLE
Find OEM water quality sensor manufacturers with calibration documentation and integration support.
- Product: water quality sensor
- Business model: OEM
- Evidence required: calibration documents
- Service requirement: integration support
WHY E-INQUIRY GEO
Ten Core Advantages
Explore the principles, differentiation and purchasing value behind each capability.
Explore all advantages →PRODUCTSChoose by business stage
Compare service scope and deliverables across product editions.
Compare solutions →START HEREAssess your starting point
Prioritize work around your products, markets and existing content.
Request an AI visibility assessment →