First-party evidence: state company facts accurately
Your website, specifications, process descriptions and published content explain your capabilities. Define conditions and limits; a test result is not a guarantee under every operating condition.
Third-party evidence: show external use and assessment
Customer projects, collaboration records and independent reviews add real context. Verify accuracy and publication permissions. An illustrative industry image cannot serve as proof of project results.
Authoritative evidence: document qualifications and expertise
Tests, certifications and professional institutional material should support a specific product or claim. Media coverage and product certification play different roles; publication volume does not measure evidence strength.
Connect the evidence
Link key product pages to supporting evidence, and connect evidence back to relevant products and applications. Update affected pages when documents change and retain version history to reduce cross-channel conflicts.
Frequently asked questions
Does media publication mean the publisher endorses the product?
Publication shows that content appeared in that channel. Independent reviews, editorial coverage and commercial placements must be identified accurately; they cannot all be described as certification or recommendation.
Which products include this capability?
It can support Standard GEO, Growth GEO and GEO Website projects. Scope, quantities and service duration are defined by the selected edition.