Establish repeatable observation conditions
Record question text, platform, language, market, query date and relevant context. Log sample changes separately; results from different question sets cannot be compared directly as a trend.
Separate metrics with different meanings
Mentions show whether the brand appears. Citations track links to relevant sources. Recommendations show whether the answer includes the brand as a candidate. Factual accuracy checks the description against verified records. Each metric needs a clear denominator and decision rule.
Turn observations into optimization tasks
Check coverage for missing questions, verify sources behind inaccurate descriptions, and improve evidence access where citations are weak. Combine findings with website visits and sales feedback; one answer does not establish long-term performance.
Frequently asked questions
Does improved AI visibility mean more inquiries?
Measure them separately. Visibility describes performance within a monitored sample. Inquiries also depend on the website experience, market demand and sales response; connect web analytics with sales records to assess the relationship.
Which products include this capability?
It can support Standard GEO, Growth GEO and GEO Website projects. Scope, quantities and service duration are defined by the selected edition.